Last edited by Mujin
Wednesday, October 7, 2020 | History

4 edition of Inside Coca-Cola found in the catalog.

Inside Coca-Cola

a CEO"s life story on building the world"s most popular brand

by Edward Neville Isdell

  • 166 Want to read
  • 7 Currently reading

Published by St. Martin"s Press in New York .
Written in English

    Subjects:
  • Coca-Cola Company,
  • Chief executive officers,
  • Soft drink industry,
  • Biography

  • Edition Notes

    Includes bibliographical references and index.

    StatementNeville Isdell, with David Beasley
    ContributionsBeasley, David, 1958-
    Classifications
    LC ClassificationsHD9349.S634 C645 2011
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL24906853M
    ISBN 109780312617950
    LC Control Number2011026763

    Immerse yourself in the rich heritage of Coca‑Cola surrounded by artifacts from yesterday and today. Coca‑Cola Theater The six-minute film celebrates some of life’s most memorable moments experienced by people of different ages and cultures around the world. Coca Cola Assouline Book Set - 3 Hardcover Books - Sports, Film and Music. $ Our America Coca-Cola Book Lot of 5 Steel Lumber Cotton Motion Pictures. $ Wilsons Coca-Cola Price Guide 4th Edition. $ LOT 3 COCA-COLA Collectibles BOOKS .

    While the subtitle of Pendergrast's study suggests an ambush of Coca-Cola, the author obviously received at least semiofficial assistance in compiling his gossipy, essentially sympathetic history of a company that has attained cultural as well as commercial success. In a saga notable for vivid anecdotal detail, journalist Pendergrast toes the chronological line and appears more interested in. out of 5 stars Nice book on Coca Cola and its CEO. Reviewed in India on 30 March Verified Purchase. Nice book on Coca Cola and its CEO. Expected little more inside Coca Cola strategy, which was available only for the period he was CEO. Helpful. 0 Comment Report abuse Ravi Arya. out of 5 stars Nice. Reviewed in India on 6 July

    Book Exchange If you have this book go ahead and post it here and your listing will appear for all students at your school who have classes requiring this specific book. Make sure to price the book competitively with the other options presented, so you have the best chance of selling your book. B R A N D. E A R L Y. H I S T O R Y. A N D. P R O G R E S S I O N. s (first label) s. F O U N D E R S. In May of , Coca Cola is created by.


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Inside Coca-Cola by Edward Neville Isdell Download PDF EPUB FB2

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Paperback – Octo by Neville Isdell (Author), David Beasley (Author)Cited by: 5. Inside Coca Cola is a memoir written by Neville Isdell with a lot of heart where he writes about his fascinating global career at Coca Cola where he experienced various geopolical, economical and marketing challenges in his career and successfully braved them/5.

Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and : St.

Martin''s Publishing Group. The title of the book "Inside Coca-Cola: A CEO's life story of building the world's most popular brand" really caught my interest while browsing in a book store. I am happy that I bought the book because I found it entertaining, informative and inspiring/5(78).

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback – Illustrated, Octo by Frederick Allen (Author)Cited by: Inside Coca-Cola book COCA-COLA. A CEO's Life Story of Building the World's Most Popular Brand and Isdell began driving delivery trucks at a Coca-Cola bottling depot in Zambia for a yearly salary of just over $1, The author climbed the corporate ladder and familiarized himself with the adversarial politics between bottling facilities and the company.

Inside Coca-Cola: A CEO’s life story of building the world’s most popular brand, By Neville Isdell perfectly fits the bill for this. Neville Isdell Inside Coca-Cola book a key player at Coca-Cola for more than 30 years, retiring in as CEO after rejuvenating the tarnished image of.

Neville Isdell &#; stato un personaggio di spicco dell'azienda Coca-Cola per pi&#; di 30 anni. E' andato in pensione nel come CEO dopo aver placcato d'oro il marchio ormai ossidato della compagnia leader mondiale delle bevande.

Questo primo libro di un CEO Coca-Cola Pages:   The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in as CEO after regilding the tarnished brand image of the world's leading soft-drink company.

This first book by a Coca-Cola CEO tells an extraordinary personal and Reviews: The first book by a Coca-Cola CEO tells the remarkable story of the company's e Isdell was a key player at Coca-Cola for more than thirty years, retiring in as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company.

Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South 3/5(1). The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in as CEO after regilding the tarnished brand image of the world's leading soft-drink company.

This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland 3/5(1). “Inside Coca Cola” had the potential to be a great book. The company faired quite well under ’s watch. Clearly, being a good CEO and a good writer require two different skill sets.

If you really want to know more about the company, 10 minutes on. Product Information. The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company.

Neville Isdell worked at Coca-Cola his entire life. His memoir documents his career in the kind of open and straightforward prose that one wouldn’t necessarily expect from the chairman of the place. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Cited by: 5.

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand - Ebook written by Neville Isdell, David Beasley. Read this book using Google Play Books app on your PC, android, iOS. is sold a book entitled Coca-Cola, Superstar.

Coca-Cola is a superstar, then. Inside, a staff. member dressed in the costume of a "soda jerk" periodically demonstrates how Coke has. In a wide-ranging interview, the former CEO and chairman of The Coca-Cola Company, Neville Isdell, discusses his decision to take on the role of CEO after he had already retired from the company; the inherent challenges of working with a world-famous brand; and how Africa is.

The title of the book "Inside Coca-Cola: A CEO's life story of building the world's most popular brand" really caught my interest while browsing in a book store. I am happy that I bought the book because I found it entertaining, informative and inspiring/5.

Inside Coca-Cola gives the story from the perspective of an insider, following the business from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, and Turkey.

The fascinating story of the world's most famous soft drink- with history, ads, and recipes. From humble beginnings over years ago, the Coca-Cola company has evolved from one product to more than brands available in countries around /5(3).Editions for Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand: X (Hardcover published in ), (Kindle Edition).